The workplace is evolving into a less tangible area tied to no real physical location. More employers are becoming open to the fact of having remote positions. This allows some departments like marketing, sales, accounting, and other digitally based roles to be carried out remotely from home, a coffee shop, or a sweet vacationing spot.
These types of technical jobs sound great, but they aren’t for everyone. That should not crush your spirits of working from home. There are still tons of job opportunities one can take to finally get out from under the thumb of a regular 9 to 5. What if you wanted to be a massage therapist but cannot afford the overhead of renting out building space, and can barely budget the needed equipment for your entrepreneurial journey. As with anyone who works for themselves, there are certain skills you must have, or be willing to learn, in order to be successful at working from home.
Massage Therapy: Four Essential Factors to Plan For When Working From Home
Whether you are starting a digital marketing firm or a concierge massage therapy business, the items you’ll need to succeed is still categorically the same. While the particulars will vary, for the most part, it is still cut and dry. Here are some steps to get started:
Geared Toward Success with The Right Equipment
If you’re looking to convert that spare bedroom, guest house, or simply make house calls, you will still need a certain amount of inventory and equipment to get you started. What type of massage will you offer your customers? Will you need soundproofing? What about the décor? Most importantly, you will need a massage table. Consider the Living Earth Crafts luxury massage table, literally the bread and butter of your whole operation. Here are a few other things you’ll also need to consider for your massage therapy business:
- Massage Certification
- Dimming Lights
- Sound System
- Proper Licensing
- Liability Insurance
- Oils & Lotion
- Marketing Material
Think Location: Where’s It Going Down?
Anytime you consider a home-based business a small alarm should sound off. You need to think about not only the traffic to your home, but also the traffic you’re your neighbors and residential neighborhood. Will your clients feel funny if their cars are seen at your house by everyone? What about your hours of operation? This is the reason many of us go into business for ourselves. We want to set our own hours. That is all fine, but what about your surrounding community. What type of environment is around your home? Are your neighbors retired and constantly at home doing yard work? Maybe you’re near a shopping plaza or budding construction zone. Taking into account the experience you can offer your customers will have a lot to do with the location of your service. Ask yourself: Where’s it going down?
I’m not sure about you, but in my opinion, a message should be relaxing, soothing, and above all else, quiet. Depending on your location and the amount of noise around, you may want to consider buying a few bundles of those foam noise dampeners that recording artist and other sound-based professionals use. They are not that expensive and are easy to frame and hang. This will help cut down not only on the noise that comes into your massage room but can also keep noise in as not to disturb the rest of your home.
Market Yourself: Who Are You?
Even if you do not want to scale into a mega-franchise, marketing will still play a vital role in your success. How is your current client base? Is there room for more clients? Better yet, how do you even get more clients to begin with? It’s all about marketing, and the effort you put in will dictate the results that come out. You will need to have a basic understanding of internet marketing, more specifically social media marketing, and a little website know how. Websites are becoming easier to make, and now people are focused on experience and story. Develop a brand, a plan, and execute your new-take on massage therapy from home.
Working from Home Is Still About the Customer
One important note is that no matter the profession or remote position you hold, the customer experience will always remain at the forefront of business concerns. Without creating a positive customer experience, your business can flop. Reviews can make or break your digital presence. Remember always to remain professional, courteous, and ready to succeed.